One thing that we learned early on in a wedding workshop is that if you want to double or triple your business, start offering a
#SameDayEdit.
Yes, they are a little stressful. Yes, you may need a whiskey by your side for the first year of doing them. Yes, there’s normally a little less coverage of cocktail hour because of them, but for real, they are seriously so fun and one of the most fulfilling things we do for our couples!
PROCESS:
Let me explain how it works though because this is important. Instead of the traditional Same Day Edit that usually includes a designated editor all day, a little audio incorporated, as well as some reception coverage added into the film, we decided to alter the structure to what was attainable for us and our company. So we decided to start offering something many would call a
#SameDayLoop. They are a little less stressful and still produce the same overall awestruck reactions from guests and the couple when we show it to them.
We offer them for receptions longer than 3 1/2 hours and only promise between 1 1/2 to 3 minutes of our favorite shots from the day up to the reception. No audio, so that it can just loop all night and not interfere with what the DJ is playing. We normally are working on this thing until about midway through the reception, give or take, and then show it to the bride and groom on a laptop or a projector if available.
We’ve always talked about guarding our view of weddings and making sure that we take every step to try to make sure that we still love what we do after several years. This accidentally became one of those steps. We get to personally see the shocked reactions from guests, the mothers that can’t stop hugging us, father’s faces full of pride, and the teary eyes of each of our couples that remind us why we are filming weddings in the first place. It started as a way (that worked!) to build our company and continues as a reminder of why we do what we do.
Here’s a little sneak preview of a SDL that we just showed at AJ and Sammy’s wedding in Chicago last month.
One thing that we learned early on in a wedding workshop is that if you want to double or triple your business, start offering a
#SameDayEdit.
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